Meet the Founder...

Having a curious mind and being a relentless problem-solver, with a reputation of "she can get anything done", my journey began with one simple question: What if things could be better? That question still fuels everything we do here — from the way we design our solutions to how we connect with our customers.

🧩 From Molecules to Market Strategy

Her multidisciplinary expertise —spanning clinical trials, epidemiology, forecasting models, competitive intelligence, and strategic market assessment—forms the backbone of a dynamic, holistic approach to brand building.

🚀Guiding High-Stake Decisions

Grounded in scientific rigor and commercial acumen, Yusra integrates technical precision with market foresight to guide clients through high-stakes decisions in product planning and integrated brand strategy.

From oncology to autoimmune, retina to transplant therapies—we’ve partnered with top-tier clients like Abbott, AstraZeneca, Biocon, Cipla, GSK, Novartis, Roche, and many more.

What Sets Her Apart...

What sets her apart? A rare mix of artistic sensibility, strategic foresight, and a relentless drive to uncover what truly moves markets. Over the past decade, Yusra has worked with top pharmaceutical and healthcare brands across diverse therapeutic areas—from oncology and autoimmune to transplant and retina—to consumer products for hair fall, nutrition, nutraceuticals, etc,

From childhood curiosity to global consulting—Yusra’s journey into healthcare was never accidental. With a Bachelor’s in Science and a Master’s in Molecular Biology and Public Health (Biostatistics concentration) from the U.S., she blends scientific precision with creative intuition to decode market dynamics.

She's Worked With...

Yusra Murshedkar

🌟Solving Complex Brand Challenges Together

With a sharp eye on evolving market landscapes and a deep command of both quantitative and qualitative research, Yusra is the go-to expert for connecting insights, uncovering patterns, and crafting compelling narratives that drive business impact.

🤝 Client-Centered Collaboration

She’s not just a consultant — she’s a partner, known for building trusted relationships and delivering tailored solutions in close collaboration to solve nuanced brand challenges.

Office Location

Located in Mumbai, India

Mumbai

Sagar Classic, Clare Road, Mumbai, 400008

Hours

9 AM - 6 PM